Website Design & Development
Our marketing first approach to design will take your business website to the next level.
Do you need more from your website?
If your existing website is letting you down and not bringing in new ledes and sales, it is time for a redesign.
With our proven process and marketing insights, we will design and build a website that not only attracts your target audiences but funnels them from different stages of the buying cycle to action so your business goals can be achieved.
It is not just about making your website look nice. It’s about using the appropriate marketing and content strategies to invoke the emotions and impressions needed to inspire people to act.
A custom WordPress website needs to take the science of marketing and balance it with the art of design. When you combine this with our technical expertise in development, you end up with a well-crafted website that reaches the next level.
Creating Value for your Brand
Your ideal customer is already searching for businesses like yours, but they are finding your competition instead.
Attract Ideal Traffic
Finding and attracting the right traffic is crucial to the success of a website. This requires researching your unique market to understand the industry and target audiences. Search keywords and phrases potential customers use to find your products or services need to be determined at the beginning, so it can be incorporated into the design of the structure and content of the website.
Inform, Engage, & Convert
You want your website to be considered an authority and answer critical consumer questions. Content must be tailored to your customers needs and buying behaviors, wherever they may be in the buying cycle/sales funnel. The website needs to lead them on a journey that shows, you have knowledge of their current situation, understand what the problem is, and have a solution to fix it.
Grow & Scale
A website is an ever evolving marketing tool. Content needs to be updated and new content needs to be added to keep the website fresh and current in the eyes of the search engines on an ongoing basis. As the business grows, additional digital marketing strategies like paid advertising can be employed to bring in further targeted traffic.
Website Design Projects Features
To ensure the success of the project, your website will include the following design and development features.
Research & Analysis
Research of your industry, competitors, and potential target audiences is performed followed by an analysis of the data to determine the best opportunities.
Based on the goals of your business and our research, a marketing strategy will be put together. It encompasses not only the structure of the website and the layout of the pages, but the actual content as well.
Our platform of choice is WordPress. It launched back in 2003 and now powers 40% of all websites. When compared against other CMS's WordPress has a whopping 61% of market share. With this popularity comes support by 3rd parties including 55,000 different plugins.
WordPress is open source and free. Any required plugins are either open source and free, or are open sourced but require a fee to receive upgrades. All photos, and graphics supplied by us are licensed for your website.
We identify your Brand Essence, Mood, Colours, and overall style. We make sure it is consistent across your entire website. We work with you through wireframes to determine page layouts for copy and media placement that meet the purpose of the page. Multiple revisions ensure the design is just what your target audience needs to increase conversions.
Your website will respond to all screen sizes. From phones all the way up to desktops. The design will adapt to the user device ensuring a great look and easy navigation.
Websites are setup to be safe and secure. Files are locked down and a Firewall will be in place to help protect your site from bots and hackers.
Your website is developed with speed in mind. From compressed images to caching of files and pages, we make sure your visitors are not waiting around for a page to load.
It's essential both ethically and legally that all visitors can navigate and interact with your website with ease. Don't leave anyone behind and frustrated they cannot access your business.
Search Engine Optimized
Websites are designed right from the start to be SEO friendly. They are built with best practices in mind to take advantage of ranking factors that are important to search engines.
Need to collect information from your visitors? No problem! Forms for Contacting, Newsletter Signups, multi-step inquiries, calculations, etc... are all possible.
3rd Party Services
Whether it is a newsletter email service like MailChimp, a communication platform like Slack, a ecommerce solution like Shopify, or donation functionality from CanadaHelps, we can integrate it into your website.
We want to know everything about you and your business. From the goals of the website to who your target audience is and what they need. In-depth research will be done on your industry and competitors, along with an audit on your existing website. Keyword and SEO research is a very important part of this step as it guides the marketing strategy moving forward.
Create a visual sitemap of how all the pages and how they interconnect for the current project and have a roadmap for future growth. Ensure every page has a purpose and a plan for ranking in the search engines. Page outlines will be created for important pages.
User Experience Design (UX)
Low-fidelity wireframes are created to plan the layout and narrative of pages. The purpose and goals of the pages will be visualized with the wireframes and allow us to see the flow of content which is designed to encourage engagement and ultimately conversions.
Combined with UX Design, content writing (also called copywriting) is the critical component to the success of your website achieving its overall goals. Writing content that motivates people to take the actions you want while ranking high in search engines is both science and art.
User Interface Design (UI)
A style guide is created along with high fidelity mockups of important pages and components. This is a representation of how your website will look when finished making sure it is visually appealing and styled consistent with the brand of the business along with portraying the essence and mood.
It's now time to take all our planning and design from the previous steps, and combine it all together using best practices into a fully functioning website. How the website responses to different devices and how accessible it is to visitors with needs is important to consider along with scalability and maintainability for future growth.
Testing on different devices and browsers along with optimization of the website now happens making sure all the bugs and other issues found are taken care of. Once the final site has been approved, it will be launched on your domain and accessible to the public.
Management & Marketing
For a website to remain effective, management is required to ensure continued security and performance. Likewise, marketing is an ongoing venture. Fine tuning marketing strategies and adding new content to take advantage of new traffic sources allows your business to grow and prosper. Search engines recognize stagnate websites, therefore if not updated regularly, rankings will eventually fall.
Website Design Pricing
The prices below are estimates and are listed as a guide only. The actual cost depends on the final scope and goals of the project along with the features and marketing strategies implemented to achieve them.
- $2,000 +
Ideal for those small businesses looking for a starter website with basic requirements. Discovery, along with UX and UI Design are included, but at a smaller scope.
- $5,000 +
A typical small business website looking for a growth oriented solution. We dive deep into strategy for attracting traffic and generating ledes. This means more pages targeting your potential customers, multiple custom content types, and dynamic functionality.
- $10,000 +
A complex website that requires a unique solution. Let's take it to the next level with additional layouts, pages, extended functionally, and 3rd party integrations.
Find Out More
Take the First Step...
Want a website that helps your business grow? Reach out and contact us about your project today. Get a free, no-obligation consultation.
Is a custom website worth the investment?
You have 3 options for building a website for your business:
- Build it yourself using a drag and drop temple system using a service like Squarespace or Wix.
- Hire someone cheap who will use a theme with prebuilt templates.
- Hire an agency to build a custom website.
While the first 2 options will save you money up front, your business will get almost zero return on the investment. In fact when compared to a custom website, you will lose money due to lost opportunities.
When a professional is hired to build a custom website, they will design one that meets the goals of your business. One that will attract your target audience, increase brand awareness and trust, and generate ledes that will convert.
I have an old website... can you update it?
It depends on what you mean by update. If you are referring to a few changes then most likely yes.
If you are looking at keeping the website and doing a complete redesign, we would have to do a full audit of your website to answer this. The website audit also looks into the marketing strategies and goals of the website to determine if they are being met, and if they can be improved on. In most cases though we likely would recommend starting completely fresh and migrate any necessary content over and update it as needed.
The main reason for this deals with the technology used to build the website. Technology is constantly improving and often the old way is not the best way anymore. The old way could also add constraints, limiting what can be done now. Plus, in most cases it is easier and faster to start with a fresh install of WordPress than deal with the decisions other developers have made for older versions of WordPress.
The major advantage of an existing website is its text content. Good content takes a long time to create. If we already have content and it still fits the goals of the new project with minimal editing, then this could decrease the timeline of the project significantly.
How long does it take to design and build a website?
This depends on 3 factors:
- Scope and scale of the project.
- The availability of our team.
- How quickly the client provides their deliverables and feedback.
Clients play a role in the project schedule since we need their knowledge for our research during the discovery step of our process. This may include answering questionnaires and attending meetings.
Clients are also required to review, provide feedback, and approve our milestone deliverables in a timely matter.
Clients also usually supply at least some of the media content and possibly text copy which is all needed before we can move on to certain phases and steps of our process.
All estimated timeframes will be discussed with you and included in the proposal before starting work on your project.
In general, smaller websites may take 4 to 6 weeks, while larger projects can take up to 4 to 6 months.
What information do you need to create a website?
Through our Design Inquiry, Consultation, and Questionnaires we will ask you about:
- The purpose and goals of the website.
- Details about your company and brand.
- What products/services you offer.
- Who your target audiences are.
- What you are looking for in the look and feel of the website.
- A list of pages that you require.
- Any other relevant information that may be beneficial.
How important is the content for my website?
For marketing your website, quality content is one of the most important parts. It doesn’t matter if it is text copy, images, or videos. You need clear, relevant and keyword rich content that is on message.
Search engines serve only relevant web pages to answer their user’s questions. So, it is important to deliver quality content that is not only designed for your target audience and engages them to take action, but is designed to rank in search engines as well.
Do I provide the content for the website?
For text copy it is recommended you use our professional copywriter. Content and how it is laid out is the most important part of the website. It will make or break the goals of the project.
Writing copy is both an art and science. It requires the writer to consider many different aspects including the purpose of the page, the audience the copy is for, and where they are within the sales funnel. You then have to balance this with search engine optimization’s.
Several steps of our process are all tied to the content including the research during the Discovery, along with the work completed during the Site Architecture and the User Experience (UX) design.
For those whose budgets are limited and have smaller websites, they can provide the copy with direction from us. Any content you supply will be reviewed and go through an edit process to ensure it meets the page requirements and is optimized for search engines. For these website projects, growth of the customer base for the business is not the main goal.
For media content like images, icons, and illustrations you will most likely at least supply some of it (if not all). This includes your logo and photos showing your team and business.
If you don’t have this type of media we can create a custom logo for you and recommend a professional photographer for photos if needed. Images, icons, and illustrations can also be licensed and purchased from stock media companies.
Will I be able to update the website content?
Depending on the projects goals, certain page types and posts can be added/updated using an interface similar to a word processor.
Even then, rules need to be followed when creating copy and selecting and adding media. Else you risk your search engine rankings and it also can create other problems when users visit related to accessibility and responsive web design.
Certain information about the business like contact details and the address will also have a settings page to make them easier to change.
Everything else can be updated but really requires a professional who is familiar with the website.
While building a page may look easy from an outside perspective, it is not. Their are many things to consider including
- Responsive design
- Consistent design
Do you offer web hosting?
We offer Website Management Service which includes hosting at our preferred third party provider along with the day to day management of your website.
There are many web hosting services and they all vary wildly in features, performance, and price. Many of them have hidden caveats that ends up causing performance issues and other problems including the ability to maintain and secure the website properly.
Therefore, we recommend all Design projects to use our Website Management Service.
How do we communicate during the project?
Most communication is done with email and over the phone.
When reviewing milestone deliverables, video calls via Google Meet with screen sharing may also be used along with our Onsite Feedback Tool.
If the client is close to our location and if it is a complicated project, face to face meetings can also be helpful. This is especially true during the discovery and design phases where discussions, feedback and decisions need to happen in a timely matter.
How often will I receive project updates?
At the beginning of every week, we will send out an email identifying what step of the process the project is in along with how long we think it will take to finish this step.
The email also will highlight:
- What we worked on last week.
- What we plan to work on this week.
- What we need from you.
Any other information which is relevant to the project will also be included.
Are your websites responsive and viewable on mobile devices?
Yes. All our websites are designed to be viewed on different devices and viewports (screen sizes). From phones all the way up to desktops.
There will be a minimum and maximum width for the range of the viewport.
Do I own the website that you create?
Yes, unless stated otherwise in the contract you will own the website and all the visual elements we create for you.
Some of the content like images may be licensed for use on your website but the third-party that provided the license actually owns the content.
Likewise, some of the software used to power the website like WordPress is open source and free to use. Other software like plugins and themes, may either be opensource or a license may have been purchased which allows it to be used on the website. Some software we use may require an ongoing license fee to be able to receive future software updates and continued support.
How do revisions work?
As outlined in our proposal and agreement, every step in our process except discovery has 1 round of revisions. (unless the client has requested additional ones to be included)
A revision round allows the client to compile a list the changes they would like to see. These tasks must only affect the current step in the process. Some tasks on the list may lead to a discussion on the pros, cons, and viability of the change. Once the task list is finalized, only then does the work start to complete it.
Once a revision round is complete and the client does not wish another revision round, an approval document must be signed.
If an extra revision round is requested that is not part of the proposal then the client would be charged for the additional work at our current hourly rate. Timelines of the project would also be affected.
Does marketing strategies affect the size, time, and cost of the website?
Some websites have a simple objective: get the visitor to contact the business to enquire further about a product or service.
Other sites may have a more complex sales funnel that involves different types of services, audiences and marketing solutions.
The more complex strategies require greater expertise and time to design and develop. This leads to a larger investment up front but greater returns down the road.
If cost is a concern, not all marketing strategies need to be implemented right away. They can be done in stages or phases helping to spread the cost of the website out. They just need to be planned for during discovery and site architecture steps of our process.