Below we have outlined the basic process we used from start to finish for a typical WordPress website design and build along with the major responsibilities required by eSilverStrike Consulting and the client.
There are 3 Phases with each broken down into multiple steps.
Below is the full description of each step in each phase.
Phase 1 - Discover
This consultation is just as much about you finding out about us, as it is us, finding out about you and if your project would be a good fit for our Team.
If we both wish to move forward, we would then give you a Brand & Website Questionnaire for you to fill out which will answer additional questions about your company, your target audience, design likes and dislikes, etc.
A Website Proposal will then be written which outlines the sitemap and all the necessary pages (including descriptions, functionality, etc.) we would include in your project to meet your goals. The Website Proposal will also include an estimated schedule, quote, number of revisions, and resources we need from you.
In the end if you like what you see, we would both then sign a contract.
Phase 2 - Create
Once the Website Mockup and Style Guide have been approved (this is where the second revision happens), content will then need to be written. Content is based on the mocked up page layouts and usually written by the Client with direction from us in a Content Workbook (for SEO purposes, etc...) as you know your business best. A Copywriter can be hired if needed for content writing.
Photos, graphics and icons will also have to be selected/created for each page. Stock images can be used and hiring a professional photographer may be required.
This step is were we take the design and translate it into actual web pages. This will be done on one of our development servers which you will be able to view as we progress. Once this step is complete, revision number three happens.
After the Development step, the entire website as a whole would be re-tested (with your help). The client will review the final product and create a task list for the final revision. The client will need to sign off that all of the goals of the Project has been reached (up to this point), before we can start Phase 3.
Phase 3 - Live
There is also a live online one-on-one training session (which will be recorded) that focuses on the back end of the website to make sure you know how to update and edit your content.
We ensure the websites we develop are user friendly and do not require days to make small changes.
Testing of all pages and functionality of the site should be performed again by all to make sure everything is working under the new domain with the final settings in place. All backend functionality will need to be tested as well.
All websites should regularly have WordPress and plugin updates applied, backups performed, analytics tracked, security notices analyzed, and uptime monitored.
Depending on the functionality of your website other areas may need some up keep including plugin license fees, promoting your website, social media, creating and/or updating content, monitoring and approving comments, etc.
There should be a long term strategy in place to handle all aspects of website maintenance.
While pursuing the marketing tasks you will be able to see how your visitors are finding your site and what they are doing on it thanks to the built in Analytics.
If large enough, a website project can also be broken up into multiple sub projects. For example a client may want to get the first part of the website up and running just to get their online presence established and connecting with potential customers. Once complete, we can then work on the next phase of the website which may for example include and ecommerce component like an online shop.
Websites analytics should be also monitored on a recurring basis. This will allow you to see how visitors behave and what improvements and tweaks can be made to improve the flow of traffic and your sales funnel to further maximize your investment.